Responsive display ads

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What does a responsive display ad need in PPC Ad Editor? Up to 5 short headlines of 30 characters, 1 long headline of 90 characters, up to 5 descriptions of 90 characters, images, a logo and a business name. The preview shows how Google can lay it out across the Display Network, Gmail and YouTube.

How many images, logos and headlines an RDA takes

An RDA takes up to 15 images and up to 5 logos, with these text limits.

  • Short headlines, up to 5, 30 characters each.
  • One Long Headline, 90 characters.
  • Descriptions, up to 5, 90 characters each.
  • Images, up to 15. The preview uses landscape (1.91:1), square (1:1) and portrait (4:5) crops.
  • Logos, up to 5.
  • Videos, up to 5, added as YouTube links with Add YouTube video.
  • A business name, a Final URL and a Call to Action.
  • Keywords, set on the ad group.

An RDA does not use sitelinks or callouts.

Call to Action

Pick the button under Call to Action: Automated, Shop Now, Learn More, Sign Up, Get Quote, Contact Us, Apply Now, Book Now, Download, Get Offer, See More, Subscribe or Visit Site.

See it on Display, Gmail and YouTube

The live preview is called Responsive Display Ad Preview. Switch between Display, Gmail and YouTube, and between desktop and mobile, to see the ad in each place. Shuffle swaps in other combinations of your headlines, descriptions and images.

Export and what the editor does not do

RDA is one of the formats you can export as a file for Google Ads Editor. Export is on every plan, Free tier included. The editor does not submit the ad to Google Ads, and it does not check Google's ad policies.

Google's own spec is at https://support.google.com/google-ads/answer/7005917. If it disagrees with the editor, the editor's counter is what a person can type.

Still stuck? Contact support.