Demand Gen

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How many headlines and characters does a Demand Gen ad take in PPC Ad Editor? Up to 5 headlines of 40 characters, 5 long headlines of 90 characters, and 5 descriptions of 90 characters. A Demand Gen ad also uses images, videos, logos and a business name. It does not use keywords or sitelinks.

Which Demand Gen ad types can I build?

At the top of the Demand Gen editor, pick one of three ad types:

  • Single image ad: one or more image assets shown across YouTube, Discover and Gmail.
  • Video ad: a Demand Gen video ad built from YouTube video assets.
  • Carousel image ad: cards people swipe through.
  1. Choose Carousel image ad.
  2. The Carousel Cards section starts with 2 cards and counts them, for example Carousel Cards (2/10).
  3. Click Add Card for more, up to 10. A carousel keeps at least 2 cards.
  4. Give each card an image, a Headline and a Final URL. A Mobile Final URL is optional.

Can I export Demand Gen to Google Ads Editor?

No. Demand Gen is a preview format. The editor shows no Export button for it, so it does not download as a Google Ads Editor file. Share the preview link with your client to review it, then build the campaign in Google Ads yourself.

Google's own spec is at https://support.google.com/google-ads/answer/13695777. Google can change its limits, so check that page before you launch.

Still stuck? Contact support.