The Ultimate Google Ads Character Limit Guide (Updated for 2023)

Google Ads Character Count Guide

Free Tool: Google Ads Character Limit Checker

Validate your RSA headlines, descriptions, sitelinks, callouts, and structured snippets against official Google Ads character limits in real-time. See a live preview as you type!

Try the Free Character Checker →

In the dynamic world of online advertising, mastering Google Search Ads, which may include video ads, is a must. A well-crafted Google Ads copy, such as the sem headline, can make the difference between a click that converts and a missed opportunity. However, creating the perfect ad copy is not just about writing compelling content; it’s also about adhering to the Google Ads specifications, especially the character length. This attention to detail is crucial, just as it is when considering character limits in other platforms, such as Facebook ad character limit and facebook ad word count.

To truly excel in the realm of online advertising, you should explore Google search ads examples and understand how to create effective video content, whether for YouTube videos on your YouTube channel, or for a video ad that can engage and convert your audience. Crafting impactful content that fits within the platform’s requirements is essential for success in online advertising.

One of the critical components of Google Ads is Responsive Display Ads. These ads automatically adjust their size, appearance, and format to fit available ad spaces. However, responsive display ads also come with their own specific character length restrictions. Google has set character limits to ensure a uniform experience across different devices and screen sizes. Understanding responsive display ads specs will help you create engaging and compliant ads that appeal to your target audience. For an effective advertising strategy, combining Google AdWords ad creation with optimization based on Google Ads keywords and Google Display Network ad specs is essential. This integration allows you to utilize both digital and analog signals, optimizing your analog input to produce a highly engaging and targeted ad for your audience.

But, how do you keep track of character length across different ad formats? This is where a character checker comes in handy. A character checker is a tool that helps you ensure your ad copy complies with the Google Ads character limit. This tool is beneficial as you can avoid lengthy revision processes or rejection of your ad copy by Google for exceeding the character limit.

The Google Ads character length requirements differ for each ad format. For instance, for responsive display ads, the short headline can be up to 30 characters, the long headline can be up to 90 characters, and the description can be up to 90 characters. For Google Search Ads, the character limits are a bit different. A typical search ad has three headlines of up to 30 characters each, two descriptions of up to 90 characters, and the display URL, which includes two optional “Path” fields of up to 15 characters each.

Creating the right Google ad copy is a balance between conveying your message effectively and adhering to the character length requirements. A good practice is to write concise, compelling ad copy while checking character lengths continuously using the character checker. By doing so, you can ensure that your message gets across without breaching any Google Ads rules.

Understanding the specifics of responsive display ads specs, character length, and the use of a character checker are essential aspects of creating effective Google Ads copy. By mastering these, you can optimize your Google Search Ads and potentially improve your overall ad performance. Remember, the secret to a successful ad campaign is creating compelling ad copy while staying within the rules set by the ad platform.

Search Ads

Google Ads Expanded Text Ads Character Count

This ad type is probably the most common ad you will see on Google.com. It consists of up to 3 headlines, 2 descriptions, and ad extensions. Please note that depending on the searcher’s device, the 3rd headline and 2nd description may not show at all. We strongly recommend including text that has to be displayed at all times in headlines 1/2 and description 1. Google will no longer allow you to create new expanded text ads starting in June 2022 so create them now while you still can.

• Headline (up to 3) – 30 Characters
• Description (up to 2)- 90 Characters
• Display URL Path (up to 2) – 15 characters

Google Ads Responsive Search Ads Character Count

To the searcher, a responsive search ad looks identical to an expanded text ad. The main difference is the ability to add multiple headlines and descriptions. Google will then automatically mix and match them using machine learning, to make the best ad it thinks will perform at that moment. So instead of creating multiple expanded text ads as best practice, you can just create one single responsive search ad and let Google automatically come up with variations.

• Headline (up to 15) – 30 Characters
• Description (up to 4) – 90 Characters
• Display URL Path (up to 2) – 15 Characters

Google Call Only Ad Character Count

As the name suggests, this type of ad can only be used to drive phone calls and not clicks to your website. Call-only ads are shown on mobile devices when searchers are looking to call a business instead of going to their website. They usually consist of a headline, description, and business phone number.

• Display URL Path – 15 Characters
• Headline (Up to 2) – 30 Characters
• Business Name – 25 Characters
• Description (up to 2) – 90 Characters

Ad Extensions

Ad extensions are additional pieces of information that you can add to your ad to provide searchers with more context about your business. They can be in the form of site links, callouts, structured snippets, call buttons, or location. Ad extensions are not counted as part of your character count but we still recommend using them to improve

Sitelink Ad Extension Character Count

• Headline – 30 Characters
• Description – 25 Characters

Callout Ad Extension Character Count

• Call out – 25 Characters

Structured Snippet Values Character Count

• Values – 25 Characters

YouTube Ads

YouTube ads are usually shown as a pre-roll right before the actual video starts. There are several types of YouTube ads, but the most common one is the in-stream ad.

• Display URL Path – 15 Characters
• Call to Action – 10 Characters
• Headline – 15 Characters
• Long Headline – 90 Characters
• Description – 70 Characters

Display Ads

Google Ads Responsive Display Ad Character Count

Upload your assets (images, headlines, logos, videos, and descriptions) with responsive display ads and Google will automatically generate ad combinations for websites, apps, YouTube, and Gmail. Responsive display advertisements may be used in Display campaigns.

• Business Name – 25 Characters
• Headline – 30 Characters
• Long Headline – 90 Characters
• Description – 90 Characters

Performance Max Ads

The new Performance Max goal-based campaign is a completely fresh take on Google Ads that allows performance advertisers to use all of their Google Ads inventory from a single campaign. It’s intended to work in tandem with your keyword-based Search marketing efforts to help you reach more converting consumers across all of Google’s platforms, including YouTube, Display, Search, Discover, Gmail, and Maps. Performance Max helps you optimize performance in real-time and across channels to achieve more conversions and value by taking into account your specified conversion goals. Performance Max uses Smart Bidding to evaluate campaign performance in real-time and across channels, optimizing performance at the same time as it includes Google’s automation technologies such as bidding, budget optimization, audiences, creatives, attribution, and more.

• Headline (up to 5) – 40 Characters
• Descriptions (up to 5) – 90 Characters
• Business Name – 25 Characters

Discovery Ads

The Google Discovery ads that you see on the YouTube app, the Google app, and the Gmail app are visually appealing, customized advertisements that appear in Google’s feeds. They’re designed to appeal to people at just the right moment when they’re ready to learn about new things and services.

• Headline (up to 5) – 40 Characters
• Descriptions (up to 5) – 90 Characters
• Business Name – 25 Characters

In conclusion, the new Google Ads character count tool is a great way to make sure your ad copy fits within the guidelines for all of Google’s advertising platforms, including Google AdWords ads. Staying within the prescribed character length is essential to ensure that your ads meet Google Ads policies and are eligible to run in your Google Ads campaign and ad groups. Furthermore, understanding ad rank and optimizing your ad content while complying with Google AdWords rules is key to achieving success in your advertising efforts. Additionally, using the Google AdWords checker can help you identify and address issues with your ads before they go live. Remember to keep an eye on low search volume keywords, as they can impact the performance of your Google Ads account. Utilizing this tool will help you create ads that are both effective and compliant with Google Ads word count and character limits. Consider ad’s messaging and headline and description text to craft a successful Google text ad. Additionally, stay informed about all ads limited by policy to ensure compliance. Utilize “sitelinks,” “90” total search keywords on display network, and approved limited Google ads to enhance your ad group’s performance and optimize landing pages for better search engine optimization in the search results.