LinkedIn is an excellent platform for professional networking and it’s the perfect extension of your online presence. There are many different types of LinkedIn ads that you can use to generate website traffic, but not all LinkedIn ad formats are created equal. We’ve compiled a list of LinkedIn ad formats and rated them by their effectiveness and utility.
The Sponsored InMail
This type of LinkedIn ad format is one of the most effective ways to get in front of decision-makers because they’re delivered directly into inboxes rather than being sent as part of a user’s everyday LinkedIn feed. It also has the highest engagement rate on LinkedIn so if you have the budget available, consider using sponsored InMail ads.
Why are Linkedin Sponsored InMail’s effective?
InMail has the highest engagement rate of any of the LinkedIn ad formats. Linkedin InMail is one of the most effective LinkedIn ad formats because it’s delivered directly into inboxes as opposed to being sent as part of a user’s everyday LinkedIn feed. It looks like an email message they received from their network but in actuality it’s a sponsored Ad from you. For higher conversion rates, you can craft the ad to make it feel familiar and informal similar to the messages they may receive from contacts from within their network.
The LinkedIn Sponsored Update:
LinkedIn sponsored updates are displayed on LinkedIn users’ feeds, just like regular LinkedIn posts. They’re high-quality ads that you can use to promote your business or brand and they have the highest click-through rates of any of the LinkedIn ad formats so if you want people to take more than a moment out of their day to engage with your content, LinkedIn sponsored updates to work well. Sponsored updates on LinkedIn appear in the news feed as posts which you can share with your LinkedIn connections. These posts can be linked to a website or linked directly from an email newsletter, which means that they’re useful for driving traffic and generating sales leads as well as building brand awareness.
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Sponsored Content ads come in different formats
- Single Image Ads
- Image ads are a great way to grab attention and stand out in the LinkedIn newsfeed. This ad format allows you to create an image that will be displayed along with information about your company or business. This ad format allows you to create an eye-catching image that will be displayed along with information about your company or business, which makes it a great way to generate leads or conversions from people who find your product or service appealing.
- Video Ads
- This ad format allows you to upload a short, engaging LinkedIn video about what your company has to offer and who it serves. Video ads are effective at getting the user’s attention and keeping them interested with a video instead of having to read a long message
- Carousel Ads
- Linkedin carousel ads are an excellent way to showcase multiple products or services in one ad. This LinkedIn ad format allows you to create a LinkedIn image that displays the benefits of each product or service in a visually appealing way.
- Event Ads
Why are Linkedin Sponsored Updates effective?
The targeting options on LinkedIn allow you to select the ideal audience based on their company size, job title, or other factors. This ensures that your Sponsored Updates are seen by the right people, which increases the chances of them converting into leads or customers.
The LinkedIn Showcase Page
LinkedIn showcase pages work by allowing you to create a page specifically for your business. This is an ideal ad format if you want people who find your LinkedIn profile to take action because it helps them learn more about you and what makes your company special without having to leave LinkedIn.
Why are Linkedin Showcase Pages effective?
The layout of LinkedIn Showcase Pages is very visual, which means that users are more likely to be drawn in and engage with the content.
The LinkedIn Job Posting:
LinkedIn is a great platform for posting jobs and reaching out to passive talent that you might not be aware of. This ad format allows your company’s page, group, or event posts to link directly back to your LinkedIn job post.
Why are LinkedIn Job Postings effective?
LinkedIn is a great platform for posting jobs and reaching out to passive talent that you might not be aware of. This linkedin ad format allows users who view, like or follow one of your linkedin posts to click through to your linkedin job postings in order to learn more about what it’s like to work at your company or find out how they can apply. LinkedIn Job Postings are effective because LinkedIn users who view, like or follow one of your posts have already shown some interest in you and will be more likely to convert into a lead when given the opportunity.
The LinkedIn Event Page:
Use this LinkedIn ad format for hosting events and promoting the event page within the LinkedIn network. This ad format allows you to create an interactive page that can include details about the event, speaker profiles, and other pieces of content such as videos or SlideShares.
Why are LinkedIn Event Pages effective?
Linkedin event pages are effective because they allow you to track the progress of your event as you are hosting and updating the event page.
The Linkedin Text Ads:
Text ads are a great way to reach people who aren’t already familiar with your business or brand. They’re simple and easy to create and they can be very effective if used correctly. This ad format allows you to place a text-based link in your LinkedIn feed that will be displayed with information about who the company is and what it offers.
