As PPC professionals, we know how unpredictable consumer behavior can be during key moments like Black Friday, flash sales, or holiday seasons. Google Ads offers a handy tool—seasonality adjustments—that can give you more control over short-term spikes or dips in conversion rates, helping you keep campaigns competitive when things are moving fast.When Should You Use Seasonality Adjustments?Seasonality adjustments are perfect for short-term events—we’re talking 1 to 7 days—where you expect noticeable changes in conversion rates. Think of events like weekend sales, a product launch, or Black Friday deals. These adjustments help Smart Bidding respond quickly to sudden shifts in consumer behavior without missing a beat.
PPC Ad Editor’s new beta feature enables paid users to translate Google Ads content into multiple languages, including Spanish, French, and Chinese. Priced at just $0.10 per word, it simplifies and speeds up the creation of multilingual campaigns. This tool saves time, reduces costs, and ensures consistent messaging across global markets, helping businesses expand their reach efficiently.
We’re thrilled to announce the latest game-changing feature in our PPC Ad Editor tool: Grouped Previews. This innovative addition is designed to streamline your ad creation and review process, making it easier and faster to manage your campaigns across multiple channels.
Faisal Nazeer 
albert somlith 
