Live — ChatGPT ads launched February 2026

ChatGPT Ads Mockup Generator

Build a realistic ChatGPT sponsored ad (the “chat_card”), then preview it by itself or inside the real mobile and desktop ChatGPT interface. Free, instant, and ready to share with your team or clients.

Create Your ChatGPT Ad Mockup

Fill in the same fields you’d enter in the OpenAI Ads Manager and watch the live preview update

Brand

Shown in the ad’s brand row, next to the “Ad” label

Ad Creative

Internal label for reporting — never shown to users

15/50
42/100

Destination URL — add UTMs to track ChatGPT ad traffic

PPC Ad Editor, IncAd
Ad Review Links
Send ad review links for faster approvals.

Ads do not influence the answers you get from ChatGPT. Your chats stay private.

The sponsored ad as it renders in ChatGPT

Tip: switch views and take a screenshot to share “Collaboration Sharing 05” with clients

How ChatGPT Ads Work in 2026

OpenAI began testing sponsored placements on Feb 9, 2026 and opened a self-serve Ads Manager on May 5, 2026

The chat_card format

One sponsored card below the answer: a square image, a brand row with an “Ad” label, a 3–50 character title, up to 100 characters of body copy, and a destination link.

Contextual targeting

Matched to the live conversation using context hints — plain-language topics and intent. No demographics, cookies, or retargeting pixels.

Free & Go tiers only

Shown to logged-in adults on Free and Go ($8/mo) in the US, UK, Mexico, Japan, Brazil & South Korea. Plus, Pro & Enterprise stay ad-free.

CPC/CPM + the pixel

Buy via ads.openai.com with CPC ($3–5 recommended) or CPM. Track results with the OpenAI pixel and Conversions API.

chat_card creative specs

Title: 3–50 characters
Description: Up to 100 characters
Assets: Image + favicon
Link: Off-platform URL

Everything About ChatGPT Ads

A current guide to OpenAI's advertising platform, the chat_card format, targeting, and measurement

ChatGPT ads are sponsored placements that appear below an AI-generated response inside a ChatGPT conversation. OpenAI began testing them on February 9, 2026 and opened a self-serve Ads Manager to U.S. advertisers on May 5, 2026.

Each ad is a single “chat_card”, visually separated from the organic answer by divider rules, that contains:

  • Square creative: a product or brand image on the left
  • Brand row: the advertiser’s favicon and name, a small “Ad” label, and a menu
  • Title: 3–50 characters
  • Description: up to 100 characters of body copy
  • Destination link: the whole card links off-platform

A disclaimer below the ad reminds users that “Ads do not influence the answers you get from ChatGPT” and that their chats stay private. Ads never influence what ChatGPT says, conversations stay private from advertisers, and user data is never sold.

Ready to Preview Your ChatGPT Ads?

Mock up your chat_card, preview it on mobile and desktop, and share it with your team before you spend a dollar in the Ads Manager.

Create Your Mockup

Free to use • No account required • Instant preview