How it works

From the pitch to the live account.

From the mockup that wins the account to the Monday note that keeps it. Research, build, review, approve and export in PPC Ad Editor, then pace spend and report changes with the tools beside it.

Free to mock up, share and comment. Studio Pro is $149/mo with a 14-day trial.

  1. 01Pitch with their ad
  2. 02Build it and preview it
  3. 03Send one link
  4. 04Get the yes. Export the file.
  5. 05Pace it and recap it
01

Pitch with their ad

Pull the ads a prospect is running with AdScanner or AdMinerX, rebuild the one that matters, and send the two side by side before you have access to their account. Sharing and previewing are free.

AdScannerAdMinerX
RUNNING NOW · CAPTURED
Sponsored
fernhilldental.com
Fernhill Dental | Dentist
We do teeth cleaning and more. Call now.
YOUR REBUILD
Sponsored
fernhilldental.com/book
Same-Week Dental Visits | Fernhill Dental
Cleanings, crowns and urgent care in Marlow. Book online in two minutes.
Share link · Fernhill Dental pitchNo account access needed
02

Build it and preview it

Write the ad once and see it in ten formats, from Google RSA to LinkedIn carousel. The preview redraws as you type, and over-limit copy gets caught here, before the client or Google sees it.

Google RSAGoogle RDAPerformance MaxDemand GenMeta singleMeta carouselMeta storyLinkedIn singleLinkedIn carouselYouTube
Same-Week Dental Visits23/30
Emergency Dentist Open Saturdays32/30
Headline 2 is 2 characters over. Shorten it to keep it in the rotation.
Book Online in Two Minut24/30
GOOGLE RSA · PREVIEW
Sponsored
fernhilldental.com/book
Same-Week Dental Visits | Book Online in Two Minut
Cleanings, crowns and urgent care in Marlow.
03

Send one link

Send the client one link and the feedback lands on the ad itself, next to the line it is about. Commenting is free, and the client does not need an account.

Sponsored
fernhilldental.com/book
Emergency Dentist in Marlow | Fernhill Dental
Same-week visits. Book online in two minutes.
DK
Dana K. Fernhill Dental · on Headline 1
Can we say "urgent" instead? We don't do after-hours.
Commented from the link. No sign-up.
04

Get the yes. Export the file.

The client approves on the same link, and the sign-off is recorded. Then export a file for Google Ads Editor. Nothing is pushed into Google Ads: you import it and press go. Approval and export need Studio Pro.

Approved by Dana K.
Fernhill Dental · Sep 24, 09:12
fernhill-search.zip
For Google Ads Editor · 1 ad group · 2 ads
Export
You import the file in Google Ads Editor and press go.
05

Pace it and recap it

Once it is live, Budget Pacer keeps spend on the plan you promised, and Ad Recap tells you and the client what changed each week. Each has its own 14-day trial. Pacer is read-only on the ad account.

Budget PacerAd Recap
Fernhill Dental · SearchDay 18 of 30
$6,120 of $10,000
On paceRead-only
Monday recapBETA
3 changes in the account last week
Dana K. paused the 'Whitening' ad group
Tue · 14:02
You raised Urgent care bids by 10%
Wed · 09:31
Headline 2 edited by Dana K.
Fri · 16:48
The products

Five products cover the five stages.

PPC Ad Editor
Free to start

Build ads in ten formats, share one link for comments, then approve and export with Studio Pro.

Build your first ad →
AdScanner
Lite + Pro

A Chrome extension that pulls an advertiser's running ads from the Google Ads Transparency Center.

AdScanner →
AdMinerX
Lite + Pro

A Chrome extension that captures the Google Search ads on the results page you are looking at.

AdMinerX →
Budget Pacer
14-day trial

Tracks spend against the monthly plan for each account, read-only on the ad account.

Budget Pacer →
Ad Recap
Beta · 14-day trial

A weekly summary of what changed in the account and who changed it.

Ad Recap →
Short answers

What agencies ask first.

Does it publish to Google Ads?
No. It exports a file you import.
Can Budget Pacer change bids?
No. It reads spend and never writes a change.
Can Ad Recap undo a change?
No. It reports what changed and who changed it.
Where do AdScanner and AdMinerX run?
In Chrome. Google only. Bing is not supported.
Pricing together

Pay for the stages you run.

Two billing lines take 15% off each. Three or more take 25%. Both research tools together are Intel Pro at $29/mo.

Your monthly total15% off each line
Studio Pro$149$126.65
Budget Pacer$49$41.65
Estimated$168.30/mo

Each paid product has its own 14-day trial. Final price at checkout.

Win the pitch. Keep the account.