25 Top Call-to-Action Phrases for Your Google Ads

The Power of Strong CTAs in Google Ads

A compelling call-to-action (CTA) can make or break your Google Ads performance. The right phrase motivates users to take action, while weak CTAs let potential customers slip away.

Here are 25 proven CTA phrases that drive results:

Action-Oriented CTAs

1. Get Started Today - Creates urgency while being welcoming
2. Try It Free - Reduces risk perception
3. Start Your Free Trial - Combines action with value
4. Shop Now - Direct and clear for e-commerce
5. Buy Now - Strong purchase intent

Value-Focused CTAs

6. Save 20% Today - Specific savings create urgency
7. Get Your Free Quote - Value exchange proposition
8. Claim Your Discount - Ownership language increases engagement
9. Unlock Exclusive Access - Creates exclusivity
10. Get Instant Access - Speed as a benefit

Curiosity-Driven CTAs

11. See How It Works - Invites exploration
12. Discover More - Triggers curiosity
13. Learn the Secret - Mystery creates clicks
14. Find Out Why - Challenges assumptions
15. See the Difference - Implies superiority

Trust-Building CTAs

16. Join 10,000+ Customers - Social proof in action
17. See Why Experts Choose Us - Authority positioning
18. Read Success Stories - Proof of results
19. View Case Studies - B2B-friendly proof
20. See Reviews - Transparent and trustworthy

Urgency-Creating CTAs

21. Limited Time Offer - Scarcity principle
22. Don't Miss Out - FOMO activation
23. Last Chance - Final opportunity framing
24. Ends Tonight - Time-specific urgency
25. Act Now - Immediate action driver

Best Practices for Google Ads CTAs

Match CTA to Intent

Your call-to-action should align with where users are in their journey. Someone searching for "best CRM software" might respond better to "Compare Features" than "Buy Now."

Use Action Verbs

Start with strong verbs: Get, Start, Join, Discover, Save, Claim. These words prompt immediate mental action.

Create Urgency (Authentically)

If you have genuine time-limited offers, use them. False urgency damages trust and can violate Google Ads policies.

Test Everything

A/B test your CTAs regularly. What works for one audience may not work for another. Use Google Ads experiments to find your winning combinations.

Keep It Short

Google Ads has character limits. Your CTA should be punchy and fit naturally within your ad copy.

Implementing CTAs in PPC Ad Editor

With PPC Ad Editor, you can preview exactly how your CTAs will appear in Google Ads before launching. See character counts in real-time and ensure your calls-to-action fit perfectly in every ad format.

Ready to create more effective Google Ads? Start your free trial today.