What is a Reminder Ad vs. a Product Claim Ad?

A Reminder Ad only mentions the brand and generic name without any indication or efficacy claims. It's used to remind healthcare providers and consumers about a drug. A Product Claim Ad includes the indication, efficacy data, and must include fair balance (risk/safety information). Reminder Ads are prohibited for drugs with Boxed Warnings per FDA regulations.

What does 'Boxed Warning' or 'Black Box Warning' mean for pharma ads?

A Boxed Warning (or Black Box Warning) is the FDA's strongest warning placed on a drug's label indicating serious or life-threatening risks. Drugs with Boxed Warnings cannot use Reminder Ads and must prominently disclose safety information in all Product Claim advertising, including Google Ads.

How does this pharma ad generator ensure FDA compliance?

This tool applies OPDP (Office of Prescription Drug Promotion) rules including: brand + generic name in Headline 1, fair balance requirements for Product Claim Ads, Boxed Warning disclosure rules, reminder ad content restrictions, and Google RSA character limits. All output should still be reviewed by your MLR (Medical, Legal, Regulatory) team.

What are Google RSA character limits for pharma ads?

Google Responsive Search Ads allow up to 15 headlines (max 30 characters each) and 4 descriptions (max 90 characters each). Google dynamically assembles combinations for different search queries. This tool generates all 15 headlines and 4 descriptions within these character limits.

Can I use this tool for DTC (Direct-to-Consumer) pharma ads?

Yes. Select 'DTC' as the audience and the tool will generate patient-friendly language instead of clinical terminology. DTC ads still require fair balance and must meet all FDA advertising regulations including adequate provision for the brief summary.

Is this pharma ad compliance tool free?

Yes, the Pharma Ad Compliance Generator is free to use with up to 5 generations per day. Simply enter your drug information, select your ad type and audience, and the AI will generate FDA-compliant RSA copy with proper pinning and compliance notes.

What is fair balance in pharmaceutical advertising?

Fair balance means that pharmaceutical advertising must present a balanced view of a drug's benefits and risks. For Product Claim Ads, this means including side effects, contraindications, and safety warnings alongside efficacy claims. This tool ensures at least 2 of 4 descriptions focus on safety information.

What is asset pinning in Google RSA and why does it matter for pharma?

Asset pinning in Google RSA forces specific headlines or descriptions to always show in a particular position. For pharma compliance, Headline 1 (brand + generic name) should be pinned to Position 1 to ensure it always appears. For drugs with Boxed Warnings, the safety headline and description should also be pinned.

FDA/OPDP Compliant

Pharma Ad Compliance Generator

Generate FDA-compliant Google Responsive Search Ad copy for pharmaceutical products. Built for healthcare marketers, agencies, and brand teams.

OPDP Rules Engine Reminder & Product Claim Ads AI-Powered by GPT-4o

Drug Information

Brand Name *

Include ® or ™ if applicable

Generic Name *

Full Indication *0/3000

Target URL *

Audience *

Ad Type *

Boxed Warning (Black Box)? *

10 of 10 generations remaining today

Ready to Generate

Fill in the drug information on the left and click "Generate RSA Assets" to create FDA-compliant Google Responsive Search Ad copy.

Headlines

Descriptions

30/90

Char Limits

How It Works

Enter Drug Info

Provide the brand name, generic name, indication, and target URL.

Select Ad Type

Choose Reminder Ad or Product Claim Ad and specify your audience.

AI Generates Copy

GPT-4o generates 15 headlines and 4 descriptions with compliance rules applied.

Review & Export

Review pinned assets, compliance notes, and copy to clipboard for your campaign.

Frequently Asked Questions

Regulatory Disclaimer: This tool is provided for informational and starting-point purposes only. It is not a substitute for professional Medical, Legal, and Regulatory (MLR) review. PPC Ad Editor, its affiliates, and its developers are not liable for the accuracy, compliance, or regulatory approval of any generated ad copy. All pharmaceutical advertising must comply with FDA regulations (21 CFR 202.1), OPDP guidance, and applicable state and federal laws. Users are solely responsible for ensuring all ad copy is reviewed and approved by their organization's MLR team before deployment. This tool does not constitute legal, medical, or regulatory advice.