What is a Google Ads mockup generator?

A Google Ads mockup generator is a free tool that lets you preview how your search ads will appear on Google before launching a campaign. You can enter headlines, descriptions, display URLs, and extensions to see a realistic preview without spending any ad budget.

What are the character limits for Google Ads?

Google Ads responsive search ads allow up to 15 headlines (30 characters each) and 4 descriptions (90 characters each). Display URL paths are limited to 15 characters each. Sitelink titles are 25 characters, and sitelink descriptions are 35 characters each.

What is the difference between expanded text ads and responsive search ads?

Expanded text ads (ETAs) had fixed headline and description positions and are no longer available for new campaigns. Responsive search ads (RSAs) allow up to 15 headlines and 4 descriptions that Google dynamically combines to create the best-performing ad variations.

How many headlines can I add to a responsive search ad?

You can add up to 15 headlines to a responsive search ad. Google requires a minimum of 3 headlines, each with a maximum of 30 characters. Google's algorithm tests different combinations to find the best-performing variations.

How do I check character counts for Google Ads?

Our free Google Ads mockup generator shows real-time character counts as you type. Each headline field shows a counter out of 30 characters, and each description shows a counter out of 90 characters. The tool warns you when you exceed limits.

What extensions can I preview with this tool?

This tool lets you preview sitelink extensions (with titles and descriptions), callout extensions, structured snippet extensions, business logo, and image extensions. All extensions update in real-time in the preview.

Is this Google Ads preview tool free?

Yes, the Google Ads mockup generator is completely free to use. No account or credit card is required. For advanced features like shareable links, team collaboration, and CSV export, you can sign up for PPC Ad Editor.

Can I preview mobile and desktop ads?

Yes, our tool includes a mobile/desktop toggle so you can see how your Google Ads will appear on different devices. Mobile previews show a narrower format typical of smartphone search results.

How many descriptions can a responsive search ad have?

Responsive search ads support up to 4 descriptions, each with a maximum of 90 characters. Google requires at least 2 descriptions. The system will show 1-2 descriptions depending on the device and ad placement.

What are sitelink extensions and their character limits?

Sitelink extensions add additional links below your main ad. Each sitelink has a title (25 characters max) and two optional description lines (35 characters each). You can add up to 8 sitelinks, though Google typically shows 2-6 depending on device.

Why should I preview my ads before launching?

Previewing ads helps catch errors, ensures proper formatting, and allows you to see how headlines and descriptions work together. It improves click-through rates by letting you refine messaging before spending ad budget.

Can I save or share my ad mockups?

The free tool allows you to create and preview ads in your browser. To save, share via link, add comments, or export to CSV, sign up for a free PPC Ad Editor account. This is ideal for team collaboration and client approvals.

Free Tool

Google Ads Mockup Generator: Create & Preview Ads Instantly

Visualize your Google Ads in real time without launching a campaign. Enter headlines, descriptions, and extensions to see exactly how your ad will appear on search results.

Start Creating

Customize Your Ad

Company Name

Displays next to the favicon in the ad preview

Company Logo

Square image, at least 128x128px. Replaces the globe favicon.

22/30

21/30

23/30

84/90

82/90

Final URL

Path 1

5/15

Path 2

6/15

Use custom URL label

Add up to 8 sitelinks. Each needs a title (25 chars) and optional descriptions (35 chars each).

Display Style

Sitelink 1

13/25

25/35

16/35

Sitelink 2

8/25

20/35

18/35

Sitelink 3

10/25

23/35

15/35

Sitelink 4

10/25

16/35

18/35

Live Preview

Official PPC Ad Editor | Visual Ad Mockup Tool | Free Google Ads Preview

Create stunning Google Ads mockups in seconds. Preview your campaigns before launch. No spreadsheets needed. Collaborate with your team and get client approval faster.

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How to Use the Mockup Generator

Create a realistic Google Ads preview in five simple steps.

Enter Your Headlines

Add up to 15 headlines (30 characters each). Start with your most compelling messages in the first 3 slots, as Google prioritizes these.

Write Descriptions

Add up to 4 descriptions (90 characters each). Include your value proposition, key benefits, and a clear call to action.

Set Your Display URL

Enter your domain and add up to 2 path segments (15 characters each) to show users where they'll land.

Add Extensions

Enhance your ad with sitelinks, callouts, structured snippets, your business logo, or image extensions.

Preview & Refine

Toggle between mobile and desktop views. Check character counts and refine your messaging until it's perfect.

Why Use a Google Ads Mockup Generator?

Previewing your ads before launch helps catch errors, improves click-through rates, and streamlines team collaboration.

Accurate Visual Format

See exactly how your ad will appear on Google Search. No more guessing if your headlines fit or how extensions look.

Better Client Communication

Share mockups with clients and stakeholders for faster approvals. Visual previews beat spreadsheets every time.

Catch Errors Early

Spot truncated text, awkward headline combinations, or missing extensions before you launch and waste budget.

Save Time

Build and preview ads in seconds without logging into Google Ads. Perfect for brainstorming and client pitches.

Google Ads Character Limits

Stay within these limits to ensure your ads display properly across all devices.

Element	Character Limit	Maximum	Note
Headlines	`30 characters`	Up to 15	Min 3 required
Descriptions	`90 characters`	Up to 4	Min 2 required
Display Path	`15 characters`	2 paths	Optional
Sitelink Title	`25 characters`	Up to 8	Shows 2-6
Sitelink Description	`35 characters`	2 per sitelink	Optional
Callout	`25 characters`	Up to 10	Shows 2-6
Structured Snippet Value	`25 characters`	Up to 10	Shows 3-10

Need more details? Read our complete character limit guide

Best Practices for Google Ads

Follow these tips to create high-performing responsive search ads that drive clicks and conversions.

Lead with Benefits

Put your strongest value proposition in the first headline. Users scan quickly, so front-load the most compelling message.

Include Keywords

Add your target keyword to at least one headline and description. This improves ad relevance and Quality Score.

Use All Available Space

Max out your headlines and descriptions. More variations give Google more options to test and optimize.

Add a Clear CTA

Include action-oriented language like "Get Started," "Shop Now," or "Learn More" in at least one headline or description.

Avoid Repetition

Each headline and description should be unique. Google may show multiple together, so avoid redundancy.

Leverage Extensions

Use all relevant extensions. They increase ad real estate and can boost CTR by 10-15% on average.

Frequently Asked Questions

Everything you need to know about the Google Ads mockup generator.

About PPC Ad Editor

PPC Ad Editor is a professional ad management platform trusted by agencies and brands worldwide. Our tools help PPC professionals create, preview, collaborate on, and launch Google Ads campaigns faster and with fewer errors.

This free mockup generator is part of our commitment to helping advertisers of all sizes create better ads. For teams that need collaboration, approval workflows, and direct Google Ads integration, explore our full platform.

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