What is a Connected TV (CTV) ad mockup?

A Connected TV ad mockup is a visual preview of how your video advertisement will appear on streaming platforms like Roku, Samsung TV, Amazon Fire TV, Hulu, and Netflix. It simulates the actual CTV viewing experience including in-stream video ads, pause ads, and home screen placements — without requiring you to launch a campaign or spend any budget.

Is this CTV ad mockup generator free?

Yes, the Connected TV ad mockup generator is completely free to use. No account or credit card is required. Paste your YouTube video URL or upload a thumbnail to instantly preview how your ads will look across Roku, Samsung TV, Amazon Fire TV, Hulu, and Netflix.

Can I preview my YouTube video as a CTV ad?

Yes. Paste any YouTube video URL and the tool will extract the video thumbnail for static ad formats (pause ads, home screen placements) and embed the actual video for in-stream ad previews. This lets you see exactly how your existing video content will appear as a CTV advertisement.

Which CTV platforms does this tool support?

The tool supports mockups for the five most popular Connected TV platforms: Roku (89M+ active accounts), Samsung TV (largest smart TV manufacturer), Amazon Fire TV (Prime Video integration), Hulu (largest ad-supported streaming service), and Netflix (premium ad tier). Each platform has its own unique UI simulation.

What CTV ad formats can I preview?

You can preview three major CTV ad formats: In-Stream Video Ads (15-30 second pre-roll/mid-roll spots that play before or during streaming content), Pause Ads (brand display shown when a viewer pauses their content), and Home Screen Native Ads (promoted tiles and banners on the TV home screen).

Can I preview CTV ads on different devices?

Yes. Toggle between TV, Tablet, and Phone views to see how your Connected TV ads render across different screen sizes. Streaming content is consumed across all three devices via the same apps, so previewing on each ensures your creative looks great everywhere.

What are CTV pause ads?

Pause ads are a Connected TV ad format that displays your brand message when a viewer pauses their streaming content. Pioneered by Roku and Hulu, pause ads deliver a 34% lift in unaided recall and are non-interruptive since they only appear during a natural viewing break. They typically include a brand logo, headline, and call-to-action.

What video specs are required for CTV ads?

Standard CTV video ad specs are: 16:9 aspect ratio (1920x1080 resolution), MP4 format with H.264 codec, 15 or 30 second duration, 29.97 or 30 fps frame rate, and minimum 6-15 Mbps bitrate depending on the platform. Each platform has slightly different requirements, which our specs table details.

How is CTV advertising different from traditional TV advertising?

CTV advertising runs on internet-connected streaming devices and platforms, offering precise audience targeting, real-time measurement, programmatic buying, and interactive ad formats like QR codes and shoppable overlays. Traditional TV ads are broadcast-based with broader targeting and limited measurement. CTV ad spending is projected to reach $46.3 billion in 2026.

What are CTV home screen native ads?

Home screen native ads are promotional placements that appear on the main menu or home screen of Connected TV platforms. On Roku, these appear as sponsored tiles in the content row. On Samsung TV, they show as banner ads on Samsung TV Plus. On LG, they include carousel and screensaver ads. These high-visibility placements reach viewers before they even start streaming.

Free CTV Mockup Tool

Connected TV Ad Mockup Generator — Preview Your Streaming Ads

Create platform-accurate CTV ad mockups for Roku, Samsung TV, Amazon Fire TV, Hulu, and Netflix. Preview in-stream, pause, and home screen ads on TV, tablet, and phone — all free.

Start Creating

Create a CTV Ad Mockup

CTV Platform

Ad Format

In-Stream Video Ad

15-30s pre-roll or mid-roll video spot

Pause Ad

Brand display when viewer pauses content

Home Screen Native Ad

Promoted tile on the platform home screen

YouTube Video URL

Paste a YouTube URL to auto-load the video thumbnail

Or Upload Thumbnail

Brand Name

13/30

Headline

33/50

CTA Button Text

10/15

Advertiser URL

Live Preview

Roku · In-Stream Video Ad

Ad · 0:15

Stream Smarter With PPC Ad Editor

PPC Ad Editor

0:05 / 0:15

Try PPC Ad Editor Free — 14 Day Trial

No credit card required

What is a Connected TV Ad?

A Connected TV (CTV) ad is a video or display advertisement delivered through internet-connected streaming devices and smart TVs. CTV ads appear on platforms like Roku, Samsung TV, Amazon Fire TV, Hulu, and Netflix when viewers stream content through apps rather than traditional cable or broadcast television.

Connected TV advertising is one of the fastest-growing segments in digital marketing, with spending projected to reach $46.3 billion in 2026. Unlike traditional TV ads that rely on broad demographic targeting, CTV ads leverage digital targeting capabilities including first-party data, behavioral signals, and programmatic buying — delivering premium video content to highly specific audiences.

This free Connected TV ad mockup generator lets you preview how your video ads, pause ads, and home screen placements will appear across the five major CTV platforms — complete with platform-specific UI chrome, device frames, and multi-screen previews.

CTV Ad Formats Compared

Connected TV supports multiple ad formats, each with different viewer interaction patterns and advertiser objectives.

In-Stream Video Ads

15-30 second pre-roll or mid-roll spots
97% completion rate on CTV (non-skippable)
Full-screen, sound-on viewing experience
Best for brand awareness and reach
Available on all five major platforms

Pause Ads

Display ad shown when viewer pauses content
34% lift in unaided brand recall
Non-interruptive, user-initiated moment
Best for brand consideration and engagement
Pioneered by Roku and Hulu

Home Screen Native Ads

Promoted tiles and banners on the platform home screen
High visibility before content selection
Native integration with platform UI
Best for discovery and direct response
Available on Roku, Samsung, and Amazon Fire TV

CTV Platform Comparison

Compare the five major Connected TV platforms by reach, available ad formats, and key differentiators.

Roku

89M+ active accounts

Formats: In-Stream, Pause, Home Screen

Key: #1 TV streaming platform in the US by hours streamed

Samsung TV

Largest smart TV manufacturer globally

Formats: In-Stream, Home Screen, Samsung TV Plus

Key: Integrated ads reach viewers at the OS level

Amazon Fire TV

200M+ Fire TV devices sold worldwide

Formats: In-Stream, Pause, Home Screen, Prime Video Ads

Key: Deep integration with Amazon shopping data

Hulu

50M+ subscribers (ad-supported tier)

Formats: In-Stream, Pause, Interactive, Binge Ads

Key: Largest ad-supported premium streaming service

Netflix

280M+ subscribers globally, 40M+ on ad tier

Formats: In-Stream, Pause, Sponsored Title Cards

Key: Premium, brand-safe inventory with engaged viewers

TV, Tablet & Phone Previews

Streaming content is consumed across multiple devices. 87% of CTV households use at least two devices for streaming. Preview your ads on every screen size.

TV (Big Screen)

The primary CTV viewing experience. 72% of streaming happens on the TV. Full-screen ads with sound-on, lean-back viewing environment.

Tablet

Second-screen streaming on iPad and Android tablets. 18% of streaming minutes. Personal viewing with touch interaction capabilities.

Phone

Mobile streaming on the go. 10% of streaming minutes. Compact layout with smaller ad overlays and touch-optimized CTAs.

Why Use a CTV Ad Mockup Generator

Previewing your Connected TV ads before launch saves time, reduces errors, and helps teams align faster on creative direction.

Platform-Accurate Previews

See exactly how your CTV ads will appear on Roku, Samsung TV, Amazon Fire TV, Hulu, and Netflix. Each mockup uses the platform's native UI chrome and color palette.

Faster Client Approvals

Share CTV ad mockups with clients and stakeholders. Visual previews are far more effective than media plans or storyboards for getting campaign sign-off.

Multi-Device Preview

Toggle between TV, Tablet, and Phone views to see how your streaming ads render on every screen size. Ensure your creative works across all devices.

No Account Required

Create CTV ad mockups for free. No sign-up, no credit card. Paste a YouTube URL or upload a thumbnail to preview your ads instantly.

CTV Ad Specs by Platform

Reference these specs to ensure your Connected TV ads meet each platform's technical requirements.

Platform	Resolution	Aspect Ratio	Duration	Format	Bitrate
Roku	`1920x1080`	16:9	15s, 30s	MP4 (H.264)	6-15 Mbps
Samsung TV	`1920x1080`	16:9	15s, 30s	MP4 (H.264)	8-15 Mbps
Amazon Fire TV	`1920x1080`	16:9	15s, 30s, 60s	MP4 (H.264/H.265)	10-15 Mbps
Hulu	`1920x1080`	16:9	15s, 30s	MP4 (H.264)	8-12 Mbps
Netflix	`1920x1080 / 4K`	16:9	10s, 15s, 30s	MP4 (H.264/H.265)	10-20 Mbps

Frequently Asked Questions

Everything you need to know about the Connected TV ad mockup generator.

About PPC Ad Editor

PPC Ad Editor is a professional ad management platform trusted by agencies and brands worldwide. Our tools help PPC professionals create, preview, collaborate on, and launch ad campaigns across Google, YouTube, Meta, LinkedIn, and more.

This free Connected TV ads mockup generator is part of our commitment to helping advertisers of all sizes create better video ads. For teams that need collaboration, approval workflows, and direct Google Ads integration, explore our full platform.

Capterra Reviews G2 Reviews

Upgrade for More

Need More Than Just Mockups?

Upgrade to PPC Ad Editor for powerful collaboration and workflow features. Share CTV ads with clients, collect feedback, and manage campaigns across all platforms.