Free Google Ads Tool

Google Ads Character Limit Checker

Validate your RSA headlines, descriptions, sitelinks, callouts, and structured snippets against official Google Ads character limits. See a live preview as you type.

Responsive Search Ad

Headlines (3/15)

0/30
0/30
0/30

Descriptions (2/4)

0/90
0/90

Display URL

0/15
0/15

Live Preview

Sponsored
www.example.com

Your Headline Here | Second Headline | Third Headline

Your ad description will appear here. Write compelling copy that encourages users to click and learn more about your products or services.

0
Valid Headlines
0
Valid Descriptions

Google Ads Character Limits Reference

Complete reference guide for all Google Ads text character limits

ElementCharacter LimitQuantityNotes
RSA Headlines30 charactersUp to 15Min 3 required
RSA Descriptions90 charactersUp to 4Min 2 required
Display URL Path 115 characters1Optional
Display URL Path 215 characters1Optional
Sitelink Title25 charactersUp to 20Min 2 for display
Sitelink Description35 characters2 per sitelinkOptional but recommended
Callout Text25 charactersUp to 20Min 2 for display
Structured Snippet Value25 characters3-10 per headerMin 3 required

Who Is This Tool For?

Our free Google Ads character limit checker helps PPC professionals at every level

PPC Agencies

Validate ad copy for multiple clients quickly. Ensure all ads meet Google's requirements before submission.

In-House Marketers

Check character counts in real-time as you write. Preview how ads will look before going live.

Freelancers

Deliver professional, compliant ad copy to clients. Avoid revision cycles from character limit errors.

Students & Learners

Learn Google Ads specifications hands-on. Understand character limits with practical examples.

Learn About Google Ads Character Limits

Everything you need to know about writing effective ad copy within Google's requirements

Google Ads character limits are restrictions on the length of text you can use in your advertisements. These limits ensure ads display properly across all devices and maintain a consistent user experience in search results.

For Responsive Search Ads (RSAs), the primary ad format for Google Search campaigns, you have:

  • Headlines: 30 characters each, up to 15 headlines
  • Descriptions: 90 characters each, up to 4 descriptions
  • Display URL Paths: 15 characters each, 2 paths available

Understanding these limits helps you write concise, impactful ad copy that delivers your message effectively within Google's constraints.

Frequently Asked Questions

Common questions about Google Ads character limits and best practices

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