How to Create Google Ads Mockups: Complete Guide

Creating Google Ads mockups is essential for client presentations, campaign planning, and team collaboration. In this guide, we'll show you how to create professional ad mockups that help you win clients and streamline approvals.

Why Create Google Ads Mockups?

1. Better Client Communication

Mockups let clients see exactly what their ads will look like before spending any budget. This reduces surprises and builds trust.

2. Faster Approvals

When clients can visualize the final product, approval cycles shrink dramatically. No more endless email chains about "what it will look like."

3. Team Alignment

Mockups ensure everyone on your team understands the creative direction before implementation.

How to Create Google Ads Mockups

Method 1: Manual Screenshots

The old-school way is to create ads in Google Ads Editor, take screenshots, and annotate them. This works but is time-consuming and doesn't allow for easy iteration.

Method 2: Design Tools

Tools like Figma or Photoshop can create mockups, but require design skills and keeping templates updated as Google changes ad formats.

Method 3: PPC Ad Editor (Recommended)

PPC Ad Editor is purpose-built for creating ad mockups:

1. Select your ad format (RSA, Performance Max, etc.)
2. Enter your ad copy and assets
3. Preview in real-time
4. Share with clients via link or export as PDF

Best Practices for Ad Mockups

• Show multiple variations - Present 2-3 options to give clients choice
• Include mobile and desktop - Ads look different across devices
• Add context - Show where ads appear in search results
• Get feedback early - Don't wait until launch to show mockups

Conclusion

Professional ad mockups are a game-changer for PPC workflows. They improve communication, speed up approvals, and lead to better campaigns.