Google Ads Change History Tool
That Actually Works

Google Ads Change History is a built-in feature in Google Ads that logs all modifications made to your account. It records changes to campaigns, ad groups, keywords, bids, budgets, ads, and settings. You can access it via Tools & Settings > Change History. However, it only covers Google Ads, has limited filtering options, and doesn't provide automated notifications. AdRecap enhances this by combining Google Ads Change History with Meta and Microsoft Ads logs in one dashboard.

In native Google Ads, go to Tools & Settings > Change History and look at the 'Changed by' column. However, this only shows changes within Google Ads. If you're running campaigns across Google, Meta, and Microsoft, or need to track changes from automated rules, scripts, or third-party tools, AdRecap provides a unified view showing exactly who (or what system) made each change across all platforms.

You probably don't check change history as often as you should. And when you do, you're logging into 3 different platforms, scrolling through cluttered logs, and hoping you don't miss something. AdRecap brings it all together and delivers it to you—so you stay informed without the manual work. It's essential for accountability, troubleshooting performance issues, and maintaining audit trails.

Sure—if you only use one platform. But most advertisers run campaigns across Google, Meta, and Microsoft. Each platform has different change log formats, retention periods, and accessibility. Google's Change History tool, Microsoft Ads Change History, and Facebook Ads Activity all work differently. AdRecap normalizes all of it into one unified view with consistent formatting and better search capabilities.

AdRecap offers several advantages: 1) Multi-platform support - see Google, Meta, and Microsoft changes in one place, 2) Automated email reports - get daily, weekly, or monthly summaries without logging in, 3) AI-powered summaries - understand changes in plain English, 4) Better filtering - find specific changes by user, campaign, or type instantly, 5) Longer retention - keep historical data for audits and analysis, 6) Read-only security - we never modify your campaigns.

AdRecap tracks all changes recorded in Google Ads Change History including: budget changes, bid adjustments, keyword additions/removals, ad copy edits, campaign status changes (paused/enabled), targeting modifications, bid strategy changes, negative keyword updates, ad extension changes, and automated rule actions. It also tracks similar changes in Meta Ads and Microsoft Ads.

No. AdRecap is not about metrics, ROAS, or optimization. It's a pure change history tool—an audit log for your ad accounts. Think of it as version control for your campaigns: who changed what, when, and where. If you need to correlate performance drops with specific changes, AdRecap helps you identify exactly what was modified.

Agencies manage multiple clients across multiple platforms. AdRecap gives you accountability across your whole portfolio—so when a client asks 'who changed my budget?', you have the answer in seconds. It also helps during handoffs, audits, and onboarding new clients. Many agencies use it for transparency with clients and to document all work performed.

That's exactly what AdRecap is built for. As a client, you get transparent visibility into every change your agency makes—without needing platform access yourself. Know what's happening in your accounts without relying on monthly reports. Get automated email summaries of all changes or access the full dashboard for detailed analysis.

Google Ads automated rules and scripts make changes that appear in the native change history, but they can be hard to filter and track. AdRecap captures these automated changes and clearly labels the source (API, automated rule, script, etc.), making it easy to distinguish between manual changes and automated modifications across all your connected platforms.

Absolutely. We use read-only API access—we can never modify your campaigns. We only have permission to read your change history data. All data is encrypted in transit and at rest using industry-standard encryption. We're built on the same security standards used by enterprise software companies and SOC 2 compliant infrastructure.

Yes, AdRecap Pro Dashboard includes export functionality. You can export your unified change history data for compliance, client reporting, or analysis. This includes changes from Google Ads, Meta Ads, and Microsoft Ads in a standardized format—something that's difficult to do with native platform tools.