Data Browser

Browse daily campaign performance data.

Rows Matching
378
of 2,916 total rows
Total Spend
$267,911
selected date range
Total Clicks
51,184
across all campaigns
Avg CPC
$5.23
weighted average
—
378 rows
Date
Campaign
Project
Engine
Match Type
Tagged
Spend
Clicks
Imps
CPC
CTR
Imp Share
2026-02-23TrailTreads_Brand_Core_Search_ExactTrail TreadsGoogleExactYes$507651,425$7.784.6%75.0%
2026-02-23TrailTreads_Brand_Core_Search_PhraseTrail TreadsGooglePhraseYes$8751472,330$5.956.3%79.0%
2026-02-23TrailTreads_Brand_Core_Search_BroadTrail TreadsGoogleBroadYes$892891,378$10.016.5%79.0%
2026-02-23TrailTreads_Brand_Promo_Search_ExactTrail TreadsGoogleExactYes$590941,979$6.294.8%41.0%
2026-02-23TrailTreads_Brand_Promo_Search_PhraseTrail TreadsGooglePhraseYes$8701595,282$5.483.0%42.0%
2026-02-23TrailTreads_Brand_Reviews_Search_ExactTrail TreadsGoogleExactYes$8272474,036$3.356.1%66.0%
2026-02-23TrailTreads_Nonbrand_Hiking_Search_ExactTrail TreadsGoogleExactYes$6841251,768$5.497.1%54.0%
2026-02-23TrailTreads_Nonbrand_Hiking_Search_BroadTrail TreadsGoogleBroadYes$5931162,377$5.124.9%79.0%
2026-02-23TrailTreads_Nonbrand_Camping_Search_ExactTrail TreadsGoogleExactYes$7762536,373$3.074.0%68.0%
2026-02-23TrailTreads_Nonbrand_Camping_Search_BroadTrail TreadsGoogleBroadYes$9761364,060$7.193.4%45.0%
2026-02-23TrailTreads_Nonbrand_Backpacking_Search_ExactTrail TreadsGoogleExactYes$7151182,014$6.055.9%72.0%
2026-02-23TrailTreads_Conquest_REI_Search_ExactTrail TreadsGoogleExactYes$5711593,926$3.594.0%78.0%
2026-02-23TrailTreads_Conquest_Patagonia_Search_ExactTrail TreadsGoogleExactYes$831951,367$8.767.0%40.0%
2026-02-23TrailTreads_Conquest_NorthFace_Search_ExactTrail TreadsGoogleExactYes$1,0042354,947$4.284.8%48.0%
2026-02-23TrailTreads_Brand_Outlet_Search_ExactTrail TreadsGoogleExactYes$6081302,238$4.665.8%47.0%
2026-02-23TrailTreads_Nonbrand_TrailRunning_Search_BroadTrail TreadsGoogleBroadYes$6191652,367$3.767.0%44.0%
2026-02-23TrailTreads_Brand_NewProduct_Search_ExactTrail TreadsGoogleExactNo$591772,550$7.673.0%76.0%
2026-02-23TrailTreads_Nonbrand_Climbing_Search_BroadTrail TreadsGoogleBroadNo$8272054,988$4.034.1%66.0%
2026-02-23TrailTreads_Brand_Core_Search_ExactTrail TreadsBingExactYes$812953,220$8.552.9%44.0%
2026-02-23TrailTreads_Brand_Core_Search_PhraseTrail TreadsBingPhraseYes$6861913,046$3.606.3%73.0%
Showing 1–20 of 378
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Guide

This Page

Data Browser

Browse raw campaign metrics across all synced accounts. Filter by engine, account, date range, and search by campaign name.

•Click column headers to sort ascending/descending
•Use the date range picker to narrow to specific periods
•Filter by engine (Google/Bing) or specific account
•CPC, CTR, and Impression Share help assess campaign health

Getting Started

1
Connect Your Ad Accounts

Link Google Ads and Microsoft Ads. Campaign data syncs automatically on a schedule.

Accounts
2
Tag Your Campaigns

Assign campaigns to projects so their spend counts toward the right budget.

Settings → Campaign Tags
3
Set Your Budgets

Enter quarterly or monthly media budgets per project and engine.

Budgets
4
Monitor Pacing

Dashboard shows real-time pacing, projected spend, and recommended daily adjustments.

Dashboard

Color Legend

On Pace (95–105%)
Spending at the ideal rate. No action needed.
Warning (80–95% or 105–115%)
Slightly off pace. Monitor closely and consider adjustments.
Critical (<80% or >115%)
Significantly off pace. Immediate budget or bid changes recommended.
Daily Budget Mismatch
Engine daily budget differs from recommended daily by >10%. Update in ad platform.
+$-$
Spend Change
Green = increase budget, Red = decrease budget to stay on pace.

Key Metrics

Pacing %
Actual spend vs expected. 100% = on pace.
Recommended Daily
Spend needed per day to finish on budget.
Daily Budget
Current budget set in the ad engine.
Spend Change
Daily budget adjustment vs current rate.
Impression Share
% of available impressions captured.
Projected Spend
Estimated total at current run rate.
Run Setup Wizard
Ask Albert
AI Budget Assistant