Connected Accounts
Manage your Google Ads and Microsoft Advertising connections.
Microsoft Advertising sync is stale — last synced 24 hours ago. Data may be out of date.
Google AdsMain_Google_MCC (111-222-3333)
demo@example.comLast synced: Feb 25, 2026 6:03 AM Healthy
| Account | Display Name | Active | Campaigns | Rows Synced | Last Sync | Status |
|---|---|---|---|---|---|---|
TrailTreads_Search 123-456-7890 | Trail Treads | 42 | 2,268 | 6:03 AM | Healthy | |
Hearth_Search 234-567-8901 | Hearth & Crumb | 5 | 270 | 6:03 AM | Healthy | |
Verity_Search 345-678-9012 | Verity Dental | 13 | 702 | 6:03 AM | Healthy | |
Hearth_DSA 456-789-0123 | Hearth & Crumb DSA | 3 | 0 | n/a | Healthy |
Microsoft AdvertisingMain_Bing_MCC (87654321)
demo@example.comLast synced: Feb 24, 2026 6:07 AM Stale
Sync Log— Last 5 syncs
| Timestamp | Account(s) | Rows Synced | Duration | Status |
|---|---|---|---|---|
| Feb 25, 6:03 AM | All Google Ads accounts | 1,247 | 1m 42s | Completed |
| Feb 24, 6:07 AM | Microsoft Advertising (partial) | 892 | 2m 18s | Partial |
| Feb 24, 6:01 AM | All Google Ads accounts | 1,189 | 1m 38s | Completed |
| Feb 23, 6:02 AM | All accounts | 2,436 | 2m 55s | Completed |
| Feb 22, 6:04 AM | All accounts | 2,302 | 2m 49s | Completed |
Guide
This Page
Connected Accounts
Manage your connected Google Ads and Microsoft Advertising accounts. Monitor sync health, view sync logs, and manage account access.
•Green status means the account is syncing normally
•Yellow warning indicates a delayed or partial sync
•Expand an MCC to see individual sub-accounts
•Check sync logs for detailed row counts and timing
Getting Started
1
Connect Your Ad Accounts
Link Google Ads and Microsoft Ads. Campaign data syncs automatically on a schedule.
Accounts
2
Tag Your Campaigns
Assign campaigns to projects so their spend counts toward the right budget.
Settings → Campaign Tags
3
Set Your Budgets
Enter quarterly or monthly media budgets per project and engine.
Budgets
4
Monitor Pacing
Dashboard shows real-time pacing, projected spend, and recommended daily adjustments.
Dashboard
Color Legend
On Pace (95–105%)
Spending at the ideal rate. No action needed.
Warning (80–95% or 105–115%)
Slightly off pace. Monitor closely and consider adjustments.
Critical (<80% or >115%)
Significantly off pace. Immediate budget or bid changes recommended.
Daily Budget Mismatch
Engine daily budget differs from recommended daily by >10%. Update in ad platform.
+$-$
Spend Change
Green = increase budget, Red = decrease budget to stay on pace.
Key Metrics
Pacing %
Actual spend vs expected. 100% = on pace.
Recommended Daily
Spend needed per day to finish on budget.
Daily Budget
Current budget set in the ad engine.
Spend Change
Daily budget adjustment vs current rate.
Impression Share
% of available impressions captured.
Projected Spend
Estimated total at current run rate.
Ask Albert
AI Budget Assistant