4 untagged campaigns with $156,653 spend this quarter β their spend won't count toward pacing.Tag in Settings β
Pacing Dashboard
Q1 2026 β Pacing Dashboardquarterly
Quarterly Budget: $3,750,000Flight: Jan 1, 2026 β Mar 31, 2026Yesterday: Feb 24, 2026
Days in Flight
90
Days Passed
55
Days Remaining
35
% Through Quarter
61.1%
Pacing Window
56.1% β 66.1%
Pacing Burn-Down
Ideal Pace
Actual Spend
Googleβ Quarterly Budget Rollup
| Project | Media Budget | Spend (QTD) | Yesterday | Remaining | % Spent | Projected | Daily Budget | Rec. Daily | Change | Pacing |
|---|---|---|---|---|---|---|---|---|---|---|
| Trail Treads | $1,000,000 | $521,697 | $11,939 | $478,303 | 52.2% | $853,686 | $12,655 | $13,666 | β +$1,727 | 85.4% |
| Hearth & Crumb | $1,000,000 | $653,146 | $14,565 | $346,854 | 65.3% | $1,068,784 | $13,691 | $9,910 | β -$4,655 | 106.9% |
| Verity Dental | $750,000 | $288,644 | $6,991 | $461,356 | 38.5% | $472,327 | $6,991 | $13,182 | β +$6,191 | 63.0% |
| Untagged | β | $156,653 | β | Tag | ||||||
| Total | $2,750,000 | $1,463,487 | $33,495 | $1,286,513 | 53.2% | $2,394,797 | $33,337 | $36,758 | ||
Bingβ Quarterly Budget Rollup
| Project | Media Budget | Spend (QTD) | Yesterday | Remaining | % Spent | Projected | Daily Budget | Rec. Daily | Change | Pacing |
|---|---|---|---|---|---|---|---|---|---|---|
| Trail Treads | $500,000 | $247,500 | $5,794 | $252,500 | 49.5% | $405,000 | $5,446 | $7,214 | β +$1,420 | 81.0% |
| Hearth & Crumb | $500,000 | $64,250 | $1,345 | $435,750 | 12.9% | $105,136 | $1,372 | $12,450 | β +$11,105 | 21.0% |
| Total | $1,000,000 | $311,750 | $7,139 | $688,250 | 31.2% | $510,136 | $6,818 | $19,664 | ||
Total Budget (Q1)
$3,750,000
All accounts Β· both engines
Total Spend (QTD)
$1,775,237
Google + Bing combined
Avg Pacing %
77.5%
Weighted average across accounts
Recommended Ξ Today
+$15,788
Net daily budget change needed
Guide
This Page
Pacing Dashboard
Real-time pacing overview. See spend vs budget, projected outcomes, and recommended daily adjustments for each account and engine.
β’Toggle between Google and Bing using the engine filter
β’Switch to Monthly mode to see month-to-date pacing
β’Click account tabs on the chart to compare burn-down curves
β’Red/yellow badges indicate accounts that need attention
Getting Started
1
Connect Your Ad Accounts
Link Google Ads and Microsoft Ads. Campaign data syncs automatically on a schedule.
Accounts
2
Tag Your Campaigns
Assign campaigns to projects so their spend counts toward the right budget.
Settings β Campaign Tags
3
Set Your Budgets
Enter quarterly or monthly media budgets per project and engine.
Budgets
4
Monitor Pacing
Dashboard shows real-time pacing, projected spend, and recommended daily adjustments.
Dashboard
Color Legend
On Pace (95β105%)
Spending at the ideal rate. No action needed.
Warning (80β95% or 105β115%)
Slightly off pace. Monitor closely and consider adjustments.
Critical (<80% or >115%)
Significantly off pace. Immediate budget or bid changes recommended.
Daily Budget Mismatch
Engine daily budget differs from recommended daily by >10%. Update in ad platform.
+$-$
Spend Change
Green = increase budget, Red = decrease budget to stay on pace.
Key Metrics
Pacing %
Actual spend vs expected. 100% = on pace.
Recommended Daily
Spend needed per day to finish on budget.
Daily Budget
Current budget set in the ad engine.
Spend Change
Daily budget adjustment vs current rate.
Impression Share
% of available impressions captured.
Projected Spend
Estimated total at current run rate.
Ask Albert
AI Budget Assistant