# Studio, the ad editor

Source: https://www.ppcadeditor.com/knowledge-base/studio/overview/
Last verified: 2026-11-02

Studio is the PPC Ad Editor. You use it to build a realistic preview of an ad before it runs, check the copy against each format's character limits, and send a link your client can open and comment on without an account. It does not run or publish ads. It never sends changes to your ad accounts.

## What does this app do? What can I use the ad editor for?

- Mock up new ads for a client pitch or a campaign launch, so the client sees how the ad looks in the real placement.
- Write and check headlines, descriptions and other text against each format's character limits as you type.
- Send a client link and collect comments on the ad. On Studio, the client can also approve it on that link.
- Pull live campaigns from a linked Google Ads account into a preview, so you can review or rework what already runs. This only reads from Google Ads.
- Draft ad copy with AI from a website.
- Export responsive search, responsive display and Performance Max ads as a Google Ads Editor file, a PDF, or a PPC Ad Editor Template spreadsheet. A ChatGPT ad exports an OpenAI Ads Manager workbook.

## Which ad types can I preview?

The editor has 15 formats.

- Google Ads: responsive search, responsive display, Performance Max, and Demand Gen.
- Microsoft Ads search, previewed in Bing's layout.
- Meta: single image or video, carousel, and story or reel.
- LinkedIn: single image or video, and carousel.
- YouTube.
- Programmatic. One Programmatic preview holds display banners, native ads, video ads and HTML5 banners.
- ChatGPT, X, and Reddit.

Every format is on the Free plan. New channels show up in New Preview when they ship.

## Free plan and Studio compared, previews, seats and limits

| | Free | Studio |
| --- | --- | --- |
| Price | Free | Studio plan, $149 a month |
| Seats | 2 (you and one teammate) | 2, with extra seats to buy |
| Client dashboards | 1 | 3, with extra dashboards to buy |
| Previews | 3 | Unlimited |
| Inside a preview | 2 campaigns, 2 ad groups per campaign, 2 ads per ad group | Unlimited campaigns and ads |
| Client links | 1 preview at a time | Every preview |
| Comments from guests on a link | 3 per preview | Unlimited, plus @mentions |
| Approval on a client link | No | Yes |
| Export | Yes | Yes |
| Google Ads accounts to import from | 1 | As many as you need |
| Every ad format | Yes | Yes |

When you reach a Free limit, the editor says so and offers Upgrade. Upgrading opens checkout for Studio. See Studio price and billing.

## How do I start?

Open Dashboards in the left menu, open a dashboard, and click New Preview. Pick a channel and a format, then name the preview. Changes in the editor save as you work. If you just signed up, see Get started and build your first ad.