# Policy basics the editor does not clear

Source: https://www.ppcadeditor.com/knowledge-base/ppc/policy-basics/
Last verified: 2026-10-21

Will my ad be approved by Google if it looks right in PPC Ad Editor? Not necessarily. The editor checks character counts, how many headlines or images a format takes, and which fields a format has. It does not review your ad against Google, Meta or LinkedIn ad policies, and it does not approve or submit the ad.

## What the editor checks

- Character limits. Each field counts as you type, and most stop at the limit. See Character limits.
- How many headlines, descriptions, images or videos a format takes.
- Which fields a format has. A responsive search ad has no image field, for example.

## What the editor does not check

- Trademarks. It does not know whether you have the rights to use a brand name.
- Capital letters and punctuation. When you type a headline yourself, the editor does not flag ALL CAPS, an exclamation mark or repeated punctuation such as !!.
- Claims, landing pages, and rules for regulated industries such as health, finance or legal.

A preview can still be disapproved after someone uploads the ad in Google Ads, Meta or LinkedIn. Common refusals are a trademark you do not have rights to use, a string of capital letters, and punctuation repeated for emphasis. Those checks happen on the platform, not in this editor.

## When Albert rewrites your copy

In workspaces where Albert can rewrite an ad's headlines or descriptions for you, he will not write a line that Google Ads tends to refuse. He leaves out an exclamation mark in a headline, repeated !! or ??, a line that is mostly capital letters, and a line that repeats an earlier one. He always shows you the change before it is made.

That is a check on Albert's own writing, not a policy review of your ad.

## Where to check policy

Google's editorial policy is at https://support.google.com/adspolicy/answer/6021546. Read the platform's own policy for anything sensitive, and let the platform's review decide. The editor does not submit the ad, and it does not clear the ad.