Get Ready! Meta Rolls Out New Features for Facebook and Instagram Reels Ads
  • October 17, 2023
  • PPC

Get Ready! Meta Rolls Out New Features for Facebook and Instagram Reels Ads


Get ready to supercharge your advertising game! Meta rolls out new features for Facebook and Instagram Reels ads, giving advertisers an even more powerful and engaging platform to reach their target audience. Let’s dive into these game-changing innovations and see how they can empower your ad campaigns.

Key Takeaways

New Additions to Reels Ads: Facebook and Instagram

Meta has recently rolled out some impressive new features for Facebook and Instagram Reels ads, including Collection Ads, Multi-Destination Reels Carousel Ads, and Swipe Left functionality. With nearly 1.5 billion people engaging with Reels content, advertisers have a powerful opportunity to tap into this relatively untapped market and skyrocket their ad campaigns.

These new additions are designed to provide advertisers with more options to captivate users and drive conversions, making it easier than ever to create successful ad campaigns on both Facebook and Instagram Reels. We’ll delve into each of these features, highlighting how they can revolutionize your advertising strategy.

Collection Ads on Facebook Reels

Collection Ads are an exciting ad format that allows businesses to showcase their products and services in a captivating and immersive way. Currently being tested on Facebook Reels, Collection Ads offer a fantastic opportunity for advertisers to showcase their main video or single image Reels ads, along with smaller images that users can swipe through to learn more about the products.

Collection Ads, with their engaging and interactive nature, simplify the process of discovery, browsing, and purchase for potential customers using their mobile devices to watch Instagram Reel Ads content on Facebook. This innovative format allows advertisers to better showcase their products and drive higher engagement and conversions.

Multi-Destination Reels Carousel Ads

Multi-Destination Reels Carousel Ads are another exciting innovation in the world of Reels ads. These ads enable advertisers to engage their customers by directing them to multiple product pages through a swipeable carousel format.

The interactive nature of Multi-Destination Reels Carousel Ads can simplify the discovery of desired items and potentially enhance sales. This powerful feature allows brands to direct users to different product pages, making it ideal for direct response campaigns and enhancing overall ad performance.

Swipe Left Functionality for Streamlined Shopping

Swipe Left functionality is a game-changer when it comes to enhancing the shopping experience on Facebook and Instagram Reels ads. This feature allows users to quickly explore products and make informed purchasing decisions in a seamless and enjoyable way.

The swipe left functionality offers several benefits for users:

  • It helps users easily browse through products on their mobile devices

  • It makes the shopping experience simpler and faster

  • It provides quick narrowing down of search options

  • It leads to an efficient and enjoyable shopping experience

  • It drives higher conversions and customer satisfaction.

Enhancements to Advantage+ Creative Suite

In addition to the new Reels ad features, Meta has also made significant enhancements to the Advantage+ Creative Suite. This AI-driven tool is designed to maximize the potential of your Reels ads, offering both AI-powered tools and manual editing options for ad optimization.

These enhancements provide advertisers with greater flexibility and control over their ad campaigns, ensuring a more targeted and effective ad experience through strategic ad placement.

We’ll now examine the AI-powered tools and manual editing options currently available in the Advantage+ Creative Suite.

AI-Powered Tools for Ad Optimization

AI-powered tools for ad optimization are revolutionizing the advertising landscape. Some of these cutting-edge tools include:

  • Opteo


  • Adext AI

  • Pencil

  • Persado

  • Optimizely

  • Madgicx

  • Drift

  • GrowthBar

  • Trapica


  • PPC Ad Editor

These tools automate ad optimization, significantly improving performance and efficiency for advertisers.

AI-powered tools automate mundane tasks and offer valuable insights, allowing advertisers to concentrate on developing engaging and effective ad campaigns. The Advantage+ Creative Suite harnesses the power of AI to help advertisers optimize their Reels ads and drive growth.

Manual Editing and Customization

Advertisers looking for more control and flexibility can take advantage of manual editing and customization options available in Ads Manager. These options allow advertisers to make minor edits and add text overlays or logos to their Reels ads, creating a truly personalized experience.

Manual editing and customization options enable advertisers to tailor their ad content and settings for maximum impact, ensuring that their ads meet the brand’s guidelines and resonate with their target audience. Manual optimization of ad creatives enables advertisers to precisely adjust their campaigns for improved results.

Music Inclusion for All Advertisers

Music is a powerful tool for capturing attention and evoking emotions, and now all Facebook and Instagram advertisers can take advantage of music inclusion in their Reels ads. The addition of audio tracks and layering of music and voiceovers allow advertisers to craft more engaging and relatable experiences for their audiences, leading to increased purchase intent and enhanced brand perception.

This exciting new feature opens up a world of creative possibilities for advertisers, allowing them to craft ads that resonate with diverse cultures, genres, and artists, and promote inclusivity and diversity.

We’ll now examine how to add audio tracks and layer music and voiceovers in your Reels ads.

Adding Audio Tracks to Reels Ads


Adding audio tracks to your Reels ads is a breeze with the easy-to-use Reels Ads Manager. Simply upload your creative assets, select the music tab, and adjust the timing for up to five tracks to create a unique and captivating mix of audio.

The incorporation of audio elements into your Reels ads can result in a more dynamic and immersive experience for your viewers, thus enhancing engagement and driving conversions. Don’t miss out on the opportunity to make your ads stand out with the power of music.

Layering Music and Voiceovers


Layering music and voiceovers in your Reels ads can significantly enhance ad performance. A MetrixLab study revealed that ads having both music and a voiceover had 15-points more positive response score than ones without sound. It proves the importance of sound in advertising..

This finding suggests that layering music and voiceovers can create more captivating and successful ads, capturing the attention of viewers and ultimately driving higher engagement and conversions. Don’t underestimate the power of audio elements in your Reels ads – layer music and voiceovers to create a memorable and impactful ad experience.

Improved Brand Suitability Controls

To help advertisers maintain a positive brand image and improve the contextual alignment of their ads, Meta has introduced improved brand suitability controls for Facebook and Instagram Reels ads. These controls include inventory filters and customization options for ad sets, allowing advertisers to have more control over where their ads are displayed and ensure they align with their brand values and preferences.

Improved Brand Suitability Controls, with their enhanced features and settings, aid advertisers in curating environments for ad display and safeguarding their brand image. We’ll now further explore the inventory filters and customization options currently available to advertisers.

Inventory Filter for Offensive Content

The Inventory Filter for Offensive Content is a powerful feature that gives advertisers greater control over where their ads appear on platforms like Facebook, Instagram, and TikTok. This feature allows advertisers to exclude specific categories or content types from their ad placements, ensuring that their ads won’t appear alongside content that may be inappropriate, controversial, or not suitable for their brand’s image.

The use of the inventory filter enables advertisers to confidently display their ads away from potentially offensive or inappropriate content, thereby fostering a safer and more suitable advertising environment. This feature is essential in maintaining a positive brand image and fostering trust among consumers.

Customization Options for Ad Sets

Customization options for ad sets enable advertisers to tailor their Reels ads to specific audiences and campaign objectives, ensuring a more targeted and effective ad experience. These options provide advertisers with the flexibility to modify various aspects of their ad campaigns, such as:

  • Naming their ad set

  • Selecting the Facebook Page they want to promote

  • Creating or selecting their audience

  • Customizing their ad creative for different placements

These customization options empower advertisers to:

Meta’s Statement on Reel Ad Engagement

Meta is committed to improving the Reels ad experience and its effectiveness for advertisers. Based on the success of Reels-specific ads, which have demonstrated remarkable campaign performance, Meta plans to continue developing new features and enhancements to boost user engagement with Reels and grow ad revenue through Reels ads. With Meta’s continued investment in the platform, advertisers can expect even more exciting innovations in the future.

Tips for Effective Reels Ads

Creating effective Reels ads involves a combination of concise ad copy, eye-catching visuals, and engaging audio elements. The incorporation of these elements, coupled with the use of Meta’s new features and enhancements, empowers advertisers to create compelling ads that strike a chord with their target audience and drive engagement and conversions.

Beyond these tips, keeping abreast with the latest industry trends and best practices is vital for maintaining the relevance, engagement, and impact of your Reels ads. By continually refining and optimizing your ad campaigns, you can harness the full power of Facebook and Instagram Reels ads and achieve exceptional results.

In conclusion, Meta’s exciting new features and enhancements for Facebook and Instagram Reels ads offer advertisers a powerful platform to create engaging, effective, and impactful ad campaigns. By incorporating the latest innovations, such as Collection Ads, Multi-Destination Reels Carousel Ads, Swipe Left functionality, AI-powered tools, manual editing options, music inclusion, and improved brand suitability controls, advertisers can maximize their ad performance and drive higher engagement and conversions. So, why wait? Embrace these game-changing innovations and elevate your advertising game today!

Frequently Asked Questions

What are Collection Ads on Facebook Reels?

Collection Ads on Facebook Reels are an engaging way for businesses to showcase their products and services, providing potential customers with a convenient way to discover, browse, and purchase items directly from their mobile devices.

How do Multi-Destination Reels Carousel Ads work?

Multi-Destination Reels Carousel Ads provide an engaging and interactive ad experience, allowing your brand to direct users to different product pages with the help of displayed images, making it perfect for direct response campaigns.

How can I add audio tracks to my Reels ads?

Adding audio tracks to your Reels ads is easy: just upload creative assets, select the music tab, and adjust the timing for up to five tracks to create a captivating soundscape.

What are the benefits of layering music and voiceovers in Reels ads?

Layering music and voiceovers in Reels ads can have a positive impact on ad performance, as evidenced by higher response scores compared to ads without sound.

How can I tailor my Reels ads to specific audiences and campaign objectives?

By customizing their ad sets, advertisers can tailor their Reels ads to specific audiences and campaign objectives for maximum success. Ad set customization options include naming the ad set, selecting a Facebook Page to promote, creating or selecting the audience, and customizing ad creative for different placements.

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by albert somlith
About author
Albert Somlith

Co-Founder of PPC Ad Editor. I am a leader in digital marketing, specializing in strategic planning, implementation, and optimization.