Should PPC Professionals Care About Amazon?

Everyone will have heard of that small online bookstore that grew up to become a retailing behemoth and[…]

What a PPC Professional Needs to Know About Tracking

Recently, one of the things that are keeping PPC professionals awake is tracking. If it’s not, then it[…]

How to Utilize Google’s New Google Gallery Ads as a Digital Marketer

[Update 11/7/2019 – Try out our new Google Gallery Ads Generator Tool to mock up gallery ads for[…]

The Magical (and Rare) Connection Between PPC & SEO

There is an evident and natural link between what PPC and SEO professionals do. At the end of[…]

How In-House vs Agency vs Freelance PPC Analyst Positions Differ?

Pay per click (PPC) marketing is a young industry. The first known PPC advertising platform was the Planet[…]

How to Create Effective PPC Ad Copy for E-Commerce and Lead Generation

The average small to medium-sized business spends up to $10,000 a month on pay-per-click (PPC) advertising. This PPC[…]

How To Build a Google Gallery Ad with Real Examples

Are you excited about Google’s new Gallery Ad format? If you said yes, we are too! Here is[…]

Ad Copy Best Practices

When you spend as much time and energy as you do planning online Pay Per Click (PPC) campaigns[…]

How To Mock Up Google Ads for Your Client

Are you looking for a Google ads previewer tool? Here are some ways to mock up your paid[…]

Google Responsive Ads Generator Preview Tool

Google Responsive Search Ad Generator Tool   We’ve been through all this before. You pitch your client to[…]