News

How to Create Effective Site Links

Google Ads site links are a commonly overlooked feature where advertisers can promote up to four additional links[…]
  • July 8, 2021
  • PPC

Asking Your Clients To Review Your PPC Campaigns Just Got Easier

No one likes registering for a new account and asking your client to do so can be challenging.[…]
  • July 8, 2021
  • PPC

Google Ads Approval Tool for Clients

Google Ads Mockup Made Easy Are you looking for a Google ads visualization tool to help with the[…]
  • July 1, 2021
  • PPC

PPC vs. SEO: Which is Better?

As one might expect, neither PPC nor SEO is inherently superior. Instead, each has their own advantages that[…]
  • July 1, 2021
  • PPC

Free Google Data Studio Templates

Keywords play a significant role in digital marketing and can make a substantial difference in the number of visitors to your site. However, dealing with keywords can also be a pain. Luckily, the days of modifying your keywords manually are over with the introduction of keyword wrappers.
  • June 23, 2021
  • PPC

Maxed Out on Character Count? Use These 7 Strategies to Optimize Your PPC Ad Copy.

Making the most of the characters allowed on the various lines of a Google text ad is an essential element of managing a PPC campaign. But what do you do when you have more to say and no more characters to say it?
  • June 18, 2021
  • PPC

The Anatomy of a PPC Ad

For many of us, the last time we thought about anatomy, it was poised over a frog in biology class getting ready for one of the grossest labs we ever heard of (or fascinating if you are into that sort of thing).
  • June 4, 2021
  • PPC

How to Recommend a PPC Budget to a Client

Photo by jmexclusives and Pixabay Recommending the ideal PPC budget to an account is essential to what you[…]
  • June 1, 2021
  • PPC

AI vs. Human Copywriters: The Lowdown on the Showdown

Image by Mohamed Hassan from Pixabay  Back in the 20th century, a cartoon called “The Jetsons” portrayed a future where hot dinners came[…]
  • May 28, 2021
  • PPC

How to Get More Freelance Pay-Per-Click Clients using PPC Ad Editor

Let us guess. You’re reading this for one of three reasons. You’re a passionate, hard-working freelancer that’s maxed[…]
  • May 18, 2021
  • PPC

Pharmaceutical Campaign Launch Checklist: What You Need When Launching a Pharmaceutical PPC Campaign

  Image by Christina Smith from Pixabay  Launching a PPC campaign for a pharmaceutical company has a lot of moving parts—and[…]
  • May 12, 2021
  • PPC

5 Ways to Get More Search Volume from Rare Diseases with Limited Search Demand

Image by janjf93 from Pixabay Rare diseases get their name from the fact that fewer people have them. Being rare, it[…]
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