• August 24, 2021
  • PPC

What Is Click Fraud and Tools To Combat It?

Advertisers debating whether to try paid search are hesitant because of click fraud. This uncertainty is a valid concern because it’s a widely known phenomenon in pay-per-click (PPC) due to its ability to render fruitless PPC campaigns business money.

Using Client Reviews for Ad Copy: What You Should Know

You are thrilled. You have an excellent review from a customer, and it’s not your mom or even anyone you know. You know you have accomplished something, but did you know that you should use that review to attract other customers?
  • August 20, 2021
  • PPC

How and Why You Should Raise your Quality Score in Google Ads

Your Google Adword quality score can be described as Google’s rating of your PPC ads. The quality score focuses on your ads’ quality and relevance with emphasis on your keywords and ad relevance. Since your quality score vastly influences the cost and effectiveness of paid search campaigns, you would need to properly scrutinize these features.
  • August 18, 2021
  • PPC

Google Ads Optimization Score- What Is It and Why Is It Important

Google has recently introduced a new function, Optimization Score. This score is determined by how well your website ranks for certain keywords and phrases on Google’s search engine results page (SERP). The higher the ranking of these terms, the better you will do when people are searching them online.

PPC Ad Editor: Incredibly Easy and Intuitive

Image on Pixabay   Nice words feel good to hear. However, as great as it can be, we[…]
  • August 15, 2021
  • PPC

5 Things to Ask When Hiring a White Label PPC Agency

Working with a white label PPC agency is a great way to kick-start or improve your own agency’s search marketing offerings. But not all white label PPC solutions provide the same level of quality. Like any service you plan to offer to your clients, you need to take time to ensure that the white label solution you choose provides excellent support to you and your customers.
  • August 13, 2021
  • PPC

Top PPC Reporting Tools for 2021

Reporting PPC campaigns may seem like a time-consuming and challenging process. Fortunately, there are PPC reporting tools that can simplify the process for you. These PPC reporting tools allow you to see what your PPC campaign is doing in real-time and make it possible for you to tweak your PPC bids as needed.
  • August 11, 2021
  • PPC

Ultimate PPC Glossary Updated for 2021

Check out this updated PPC glossary for 2021
  • August 9, 2021
  • PPC

The Best Way to Mock up Facebook Ads for Client Approval

In this article we’ll explore the reasons why mockups are so important for a client (and ultimately for you) and find out how a mockup tool helps both parties land on something that works for everyone.
  • August 3, 2021
  • PPC

How to Create Effective Callouts Extensions

Callout extensions can do great things for your PPC Campaign by highlighting details of the offer for potential customers. However, if you don’t use them right, you won’t reap the full benefits.
  • July 24, 2021
  • PPC

5 Tools to Help You Pace Your Monthly PPC Budget

Track & pace your monthly PPC budget with these five easy-to-use tools. Find out how tools like PPC Samurai and Google Sheets help you keep your spending on target.

Top Keyword Wrapper Tools

Keywords play a significant role in digital marketing and can make a substantial difference in the number of visitors to your site. However, dealing with keywords can also be a pain.
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