- August 24, 2021
Advertisers debating whether to try paid search are hesitant because of click fraud. This uncertainty is a valid concern because it’s a widely known phenomenon in pay-per-click (PPC) due to its ability to render fruitless PPC campaigns business money.
- August 21, 2021
- Digital Marketing
You are thrilled. You have an excellent review from a customer, and it’s not your mom or even anyone you know. You know you have accomplished something, but did you know that you should use that review to attract other customers?
- August 20, 2021
Your Google Adword quality score can be described as Google’s rating of your PPC ads. The quality score focuses on your ads’ quality and relevance with emphasis on your keywords and ad relevance. Since your quality score vastly influences the cost and effectiveness of paid search campaigns, you would need to properly scrutinize these features.
- August 18, 2021
Google has recently introduced a new function, Optimization Score. This score is determined by how well your website ranks for certain keywords and phrases on Google’s search engine results page (SERP). The higher the ranking of these terms, the better you will do when people are searching them online.
- August 15, 2021
Working with a white label PPC agency is a great way to kick-start or improve your own agency’s search marketing offerings. But not all white label PPC solutions provide the same level of quality. Like any service you plan to offer to your clients, you need to take time to ensure that the white label solution you choose provides excellent support to you and your customers.
- August 13, 2021
Reporting PPC campaigns may seem like a time-consuming and challenging process. Fortunately, there are PPC reporting tools that can simplify the process for you. These PPC reporting tools allow you to see what your PPC campaign is doing in real-time and make it possible for you to tweak your PPC bids as needed.
- August 9, 2021
In this article we’ll explore the reasons why mockups are so important for a client (and ultimately for you) and find out how a mockup tool helps both parties land on something that works for everyone.