• December 19, 2024
  • PPC

What is an Enhanced Call to Action (CTA)? Meta’s New Feature for Stories Ads

If you’ve used Meta’s Advantage+ Creative suite you may have seen the new feature called Enhance CTA. This option automatically pairs your Stories ads CTA with key phrases to boost engagement and drive action.What is the Enhance Call to Action Button?Enhance CTA adds dynamic CTA overlays to Stories ads. These overlays pair phrases with your CTA to grab attention and drive purchases, sign-ups or offer explores.Good CTA placement means the CTA is aligned with the ad content and overall ad performance improves.Meta says:“We’ll pair key phrases with your CTA in overlays on Stories to share information about your offerings and encourage action.” The goal is to have the CTA aligned with the ad content to improve overall ad performance.