In the competitive world of PPC, staying up to date with the latest tools and integrations is key to maximizing campaign efficiency. The recent integration of Search Ads 360, a platform designed to manage and optimize ad campaigns across multiple search engines, with Microsoft Advertising’s auction-time bidding, which automatically adjusts bids in real time during each ad auction, brings new possibilities for optimizing bids and driving better results. This blog will outline the core benefits and practical steps to implement this integration, highlighting how it can improve your PPC campaign performance.Now, let’s explore how this new integration works and why it matters for your strategy.