As the holiday season approaches, businesses worldwide ramp up their marketing efforts, competing for customers’ attention in a festive buying mood. With e-commerce and retail sales soaring during this period, digital marketing strategies become crucial, including PPC and Search Engine Marketing (SEM). Online advertising, particularly in pay-per-click (PPC) models, allows businesses to target specific audiences effectively and generate quick results. But, running the same old PPC campaign won’t cut it during the holidays.